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building productive broker
networks through datamax
For factors and alternative commercial finance providers that are
seeking a dependable source of brokered business, Datamax
Marketing Systems offers the most comprehensive broker training and
development program in the industry. Using our state-of-the-art
business development system, FactorMax Guerrilla, DMS
training can provide your factoring / finance company with....
• a dedicated work group of 15 to 25 independent brokers and
consultants trained as "lead generators" through DMS and utilizing the
FactorMax Guerrilla Business Development System.
• a custom in-house training program offered through your
business development staff and implemented by DMS Training to
expand your consultant network to 50, 100, 250 lead generating brokers
or more.
the factormax business
development system
FactorMax Guerrilla is a unique, state-of-the-art lead generation
system based on direct mail marketing and telephone follow-up for lead
qualification. DMS broker candidates are trained to...
• recognize industry sectors and business types prone to
alternative commercial finance solutions such as factoring, asset-based
lending, and purchase order finance.
• create programmed direct mail campaigns managed by
FactorMax Guerrilla's Prospect Manager and utilizing DMS marketing
materials, web sites and OFFERS.
• follow up periodic scheduled mailings with qualifying
telephone calls to generate solid leads of interested business owners.
• transmit those leads to your business development
personnel using FactorMax BDO Lead Generator (receiver).
• set up BDO-prospect conference calls and help close the
deal.
factormax guerrilla
Software managers
•
Desk Manager...a daily task
manager used to manage direct mail, telephone marketing, and tasks.
The primary work screen of FactorMax Guerrilla
• Prospect Manager...an input screen for
prospect business records and groups and the source of "packages sent
from FactorMax Guerrilla to FactorMax BDO systems. Creates
customized marketing schedules for each prospect and feeds that
information to Desk Manager.
• Contact Manager...a standard contact manager
for recording important information about people such as business owners
and sources of networking and referral.
• Network Manager...provides organization of
contacts into "networks".
• Marketing Manager...records, schedules and
tracks all marketing events.
• Source Manager...provides access to the
American Directory of Factors and Lenders database.
• Schedule Manager...a daily, weekly, monthly,
time manager which feeds information to Desk Manager. |

The FactorMax
Guerrilla System
•
FactorMax Guerrilla Business Development Software
•
FactorMax Guerrilla Operations Manual
•
The Broker's Guide to Factoring and Alternative Finance
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The Broker's Guide to Basic Marketing Techniques
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The Broker's Guide to Prospecting Fundamentals
•
Web Site...a professionally designed broker web site
•
SILO mailers...an initial supply (250) of our most productive mailer
•
When Banks Say NO! the Small Business guide to Factoring
•
Tele-Conference Training
(4 hours) with experienced underwriting professionals.
•
Tele-conference Training
(2 hours) on software operation
•
On-Demand Training
Over 6 hours of on-demand training in marketing and lead generation
(available May 2008)
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