Many people need things done but don’t have the time to do them. They are, however, willing to pay someone else to do them and take care of their business efficiently. That is the business of a personal concierge.
From the French, concierge is defined as “Keeper of the Keys” and we are all familiar with this vocation as it is applied to the hospitality industry. Many are not, however, familiar with a rapidly growing offshoot of this corporate career that relates servicing clients on a more personal basis or the Personal Concierge.
People who cannot afford to hire their own full time personal assistants to run errands or answer phone calls often hire a personal concierge or a part-time assistant to do the job. And it’s no secret that the personal concierge field is growing rapidly in popularity. The National Concierge Association, a networking and resource organization for both personal and hotel concierges doesn’t track numbers pertaining to the personal concierge industry, however the number of mobile creative entrepreneurs entering the field is recognized as increasing rapidly.
Low - Average cost of start up
Excellent training available
This is a home-based enterprise where we highly recommend WordPress for your website since having an active blog will be crucial to your marketing mix but you can easily utilize a quickly set up static html website to get you started and simply have a FREE WordPress blog installed in the background. This will allow you to take full advantage of endless social media marketing opportunities to drive visitors to your site as well as establishing income generation from affiliate marketing.
Although a relatively new industry, there is plenty of quality training and support available for new entrepreneurs entering the field. A popular and highly recommended resource is Kelly Schaefer’s Concierge Academy which provides comprehensive training and support at exceptionally low cost.
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The business of Personal Concierge is a relative new home business opportunity but it’s star is rapidly rising with more and more articles appearing in entrepreneur publications. This is not a business for part-timers as those that enter this field need to be available to their clients during normal business hours as well as after normal business hours in many instances.
Startup costs for this enterprise can be modest and will include such things as business insurance, normal business licensing etc. You will also, however, need a very dependable vehicle and a professional wardrobe. Additionally, since it will take some time to get your first clients, having a six months to one year cash reserve for living expenses (or a supporting spouse) is essential.
Operating costs for this home-business are about average. This is a networking intensive business with endless opportunities to be found on social media. Face-to-face networking ill be where most of the “gold” is found when it comes to prospecting for business, however, so memberships in local Chambers of Commerce as well as civic and other local clubs and organizations will be important to your success.
Income potential as a personal concierge is average to good and the ability to grow this type of business is actually only limited by your time.
This is a home enterprise with quality training available through the many home-based entrepreneur “how-to” books available from Amazom as well as professional training programs available from the Concierge Academy and the National Concierge Association.
Marketing This Business
Those that enter this field will find it to be a business of networking and relationship building so memberships (and their associated costs) will be essential. You will want to join your local Chamber of Commerce as well as other local clubs and organizations where you will have the opportunity to meet active business people. Social media such as LinkedIn, Twitter, and Facebook can be a great source of prospects for your services as well.
Success rates as a personal concierge are average to good for those that have the necessary perseverance to “stay the course”. Since a personal concierge will delegate a large portion of tasks to other professionals, this is also one of those businesses that can be operated from almost anywhere.